Fashionalism // Modo // Bruxelles


Ce week end s'est déroulé à Bruxelles le douzième Parcours Modo,  un événement majeur pour la Mode à Bruxelles et en Belgique, accueillant grand public et professionnels.

Trois jours pour rencontrer des marques, (re) découvrir des designers, de nouveaux talents, et des lieux magiques. Une fashion week end qui ressemble à une promenade, qui présente plus de quatre vingts créateurs cette année.

Une rencontre entre l'art et la mode, un rendez vous incontournable à une heure vingt de Paris.


FRIDAY 12 OCT from 11:00 to 22:00

Late Night Opening Modo Parcours – 18:00
Private view exhibition Mémoire Universelle – 19:00
Opening exhibition High Fashion Low Countries – 20:00
Wedding party OH L’amour – 23:00

SAT 13 OCT from 11:00 to 18:00
Elle Fashion Brunch – 10:00.
Modo Party Flag Yourself – Concept by Catclub – 23.00

SUN 14 OCT from 11:00 to 17:00

On the 12th, 13th and 14th October 2012, Modo Brussels will be organising its twelfth MODO PARCOURS. This annual phenomenon has blossomed into not only the largest fashion event in Brussels, but has also gained a high-profile status throughout Belgium and beyond. Over three days, Belgium’s hottest fashion talent will be exhibiting their creations in the capital, at more than 60 different locations. A fashion trail will lead visitors through the most exciting selection of Brussels’ trend-setting establishments in the Dansaert and Sablon districts. Their doors will be open, offering a bird’s-eye view on the world of fashion and the creative take of a new generation of designers.

“This is the moment when the fashion sector, designers and the general public have the opportunity to meet together”

“An event entirely revolved around design, talent and fashion knowledge”

“Discover the latest collections, orchestrated window displays, exciting collaborations, playful happenings and magnificent fashion shows”

Established in 1994, Modo Brussels’ principal aim has been to promote the city’s fashion designers within Belgium and abroad. This has been made possible thanks to the support of the Minister of Economy of Brussels.
As of this year, Modo Brussels intentions are to aim further afield, stretching their initial boundaries.


Fashionalism, A New Trend
During the 1980’s, the key slogan was “Fashion: this is Belgian”. The success stories of The Antwerp Six and a small handful of other Belgian brands contrasted with a textile industry verging on extinction. Today, Belgium can be proud of its fashion schools. Due to our excellence, we have gained global recognition. Generations of designers, new labels and diverse fashion styles have been produced, even though our own textile industry is practically non-existent. Undoubtedly, Belgian has taken its place in the global fashion industry. The Fashion Planet is watching us!
Yet, despite our strong Belgian style, we are under threat from ever expanding globalisation, economic crises and our own lack of self-confidence. Today’s fashion designers struggle against high demands. Bureaucracy and the financial stress of being self-employed take their toll on our designers. In our consumer society, ever-shorter deadlines, smaller profit margins, plus the demand for instantaneous delivery and affordability, are crushing independent creativity.

Where does that leave the future for the designer fashion industry, today ?
We need to rethink our own creative identity and devise a unique vocabulary. Only then can we combat the economic crises and the traditional system that designers, manufacturers and consumers are subjected to. Habits should be revised, new systems invented, and we should concentrate more on our strengths, locality and customers.
“How do I become a piece of the present-day giant fashion puzzle ?”
By “Fashionalism”, announcing a return to the essential:
“Redefining, reinterpreting and intellectualising fashion”
“Re-educating designers, manufacturers and consumers alike”
“Understanding ‘Belgitude’ and conveying the story”

A Touch of Belgian Style
This year, Modo Brussels has themed the trail “Belgian Trail”, inviting designers from Flanders and Wallonia to exhibit their creations. After all, with an astounding 10.000 visitors during this three-day event, this is the largest fashion event in Belgium.
“Installations include Raf Simons, Bruno Pieters, Romain Brau (Ra), la Fille d’O, Katrien van Hecke, Black Balloon, Kim Stumpf, Filles à Papa, Céline Pinkers, to name but few. These celebrated artists will be exhibiting next to our own local talented Brussels designers” 

HUNTING AND COLLECTING // Benoît Bethume // Fashioneditorism

CUT ME // Véronique Vinckx // No Fashion Activism

JUST IN CASE // OMSK // Iconism Travellism


MENAGE A DEUX // Vanessa Vukicevic & Gilles Vranckx // Animalism

 HONEST // By Bruno Pieters // Honestism

 COUTURE CUPCAKES // Lila by Lila  // Topism

 ICON // Piece of Chic // Printism

FLOWERATTITUDE // Alice Knackfuss // Flowism

 STIJL // Raf Simons // Stijlism

 ZSENNE ART LAB // Jean-Paul Lespagnard // B to Ism



“L’agence Poulain & Proust crée en 1999, gère tous les programmes et stratégies dans les domaines des relations publiques, de l’événementiel, de la production et du consulting. 15 ans d’expérience dans la publicité m’ont donné une vision globale de la communication, que l’agence aujourd’hui appréhende avec ses clients, par du conseil sur mesure et un rapport privilégié. De la Mode à la Déco une évidence, une curiosité partagée, la passion de communiquer un “art de vivre” propre à nos envies au quotidien...” Marie-Aude Poulain

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